mat_headSANOMA MOBILE ANALYTICS TOOL
mat_tablet_head
mat_mobile_headSANOMA MOBILE ANALYTICS TOOL

Analytics for smarter marketing decisions

Understand every part of the user journey! Where do the users find your app?
What are their characteristics? How do they use the application?
How do they react to push notifications? Which in-app purchase options perform better?

Analytics for smarter marketing decisions

Understand every part of the user journey! Where do the users find your app?
What are their characteristics? How do they use the application?
How do they react to push notifications? Which in-app purchases perform better?

Customer profiling

It is essential to discover every detail possible about your users. Our experience with user bases above 10 million helps you to gather data measuring the relevant events. Armoured with this essential knowledge you will be able to welcome new users in an attractive way, entertain loyal customers or implement retentive actions for the inactive ones.

Monitor engagement and activate users

The integration of Sanoma Push Notification System (SPNS) into MAT provides you with a flawless engagement tool to reach millions within minutes. Based on the user-friendly reports you can start real-time interaction via push messages.

Custom drill

Retrieve and analyze every detail about of audience. Create custom filters and measure different segments to draw behavioral patterns, which will assist you in future decision making.

Realtime crash reports

Measure the performance of your applications to intervene whenever a problem occurs.

Identify the platform or version to which the crash is linked, determine the level of urgency for a solution and see the estimated revenue loss caused by the incident.